If you are finding it difficult to get visitors to come to your website then black hat SEO might sound very tempting to you. Normal SEO techniques are called white hat SEO and these are approved by the search engines terms of service but black hat SEO on the other hand are not. While no one can doubt the effectiveness of black hat SEO, it has to be said that it could be very harmful to your site if the search engines banned your website because you were using these techniques.
What Way Does Black Hat SEO Work?
Search engine web crawlers will be fooled by black hat techniques into giving your website a higher ranking; there are numerous black hat techniques which might be used. And if you use any techniques which might fool the web crawlers it could mean your site getting banned. Some of the more common black hat SEO techniques are listed below.
- Keyword overkill. This means that the pages of your website are full of keywords which will attract the web crawlers. It is highly likely that you have come across a few websites like this while you have been surfing the net. You click on a page and you find that the content is basically unintelligible, but does contain the keywords you have just been searching for.
- A door way page. When two versions of the same page are there it is known as doorway pages; one page will be meant for the web crawler and another one will be the one the visitor sees. One page is something that will please the web crawler but won’t have represented what the visitor is actually reading.
- Invisible text. Invisible text cannot be seen by the reader but will again please the web crawler.
Using black hat techniques might work in the short term but they are risky. Using SEO techniques such as these will always pose a risk even if some people tend to get away with them.
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