1) Machine gun marketing
A machine gun is a fully-automatic mounted or portable firearm, ordinarily designed to fire rifle cartridges in prompt sequence. Machine gun marketing is fully-automatic sending of heavy amounts of emails or bring in calls.
a) Email marketing:
- You send thousands of emails to people you don’t know.
- You use your own email lists (exhaustive) and probably bought opt-in lists.
- You send messages with subjects, the majority of the addressees don’t want to know about at this moment.
b) Call center marketing
- You hire a call centre to call decision makers in companies from a purchased list, using a script for the operators on a subject that might not be of immediate interest. This is like shooting with a machine gun: hardly hitting anybody – just like a spray of bullets. You might get a few replies or hits on your website, but you have big overhead.
2) Sniper rifle marketing
A sniper rifle is a rifle used to ensure accurate placement of shots at greater ranges than other small arms. A typical sniper rifle is built for optimal levels of accuracy. Sniper rifle marketing is targeting potential customers precisely. If you would know the companies that have visited your website and that have shown sufficient interest, you would be able to:
a) Send messages with the best suited message based upon the pages visited on your website or the search words used. These companies are a very precise target.
b) Call the decision makers from these companies personally with an appropriate proposition. This is sharp shooting emails or cold calls, just like shooting with a sniper rifle. You will be really good in mise en scene up a conversation. Thus very efficient lead generation: more leads, less work.
So what is the most effective lead generation?
Addressing those companies who have shown interest in your products or services by the visits they have paid to your website. This is the advantage of LEADSExplorer by providing the do good of being more successful at less attempt, less costs, less time. Less is more.
Website link: http://www.leadsexplorer.com/en/le/home.html
A video for some insight: http://www.leadsexplorer.com/en/le/online-visitor-lead-generation-to-crm.html
If you have any questions, please don’t hesitate to ask
